Name: Miko Chan
Age: 21 years old
Occupation: Student
Profile
Miko Chan stays with her family in an estate at Bukit Timah area. Being the only child, her parents dote on her and try their best to fulfill her material wants and needs. Always having the latest electronic gadgets and branded goods, Miko is often envied by her peers.
She is bubbly and chats freely about any thing under the sun. Her sociable and friendly nature makes her popular among her friends, and this explains why she has so many social gatherings to attend. She enjoys cheese cakes and coffee, hence she will not miss going to TCC and Secret Recipe.
As a final year business student in a local university, she believes that having the right image leaves a lasting good first impression. A self-proclaimed fashion whore, she loves dressing up and likes experimenting with fashion trends and colours. To keep herself up to date, she buys magazines such as Style and Cleo. Miko likes to go shopping every weekend at Orchard Road. She has a fetish for shoes and she can’t walk by a shoe shop without looking in. To her, every girl needs to have shoes of different colours to match the clothes.
Despite being a mature lady on the outside, she is still like a little girl at heart. Apart from shopping, she also loves singing and listening to English, Chinese and Japanese songs. During her journey to school, she will be seen listening to her MP3 player. Miko will always be the one organising a KTV outing to sing her heart out with her friends. She is also a fan of Taiwanese idol drama. Gone were the days of F4, she is now crazy over a Taiwan boyband Fahrenheit. To keep herself in shape, she will go for a swim at least twice a week. Miko also has her quiet side. During her free time, she loves reading novels and non-fiction books to keep her occupied, excluding those boring, big and bulky textbooks.
Her old loves
Her current "squeezes"
A young and confident lady won't have lack of suitors. However, she has yet to find a guy that she really fancies. Although she is on a "look-out", she constantly reminds herself that choosing a boyfriend is just like choosing a job. Not to be blinded by the "appearance", there must be "prospects" too!
“Work hard, play hard” is Miko’s motto. She will put in her effort for the last semester and hopes to get a job in an investment bank after she graduates.
Four-pleasure framework
Physio-pleasure
She likes to swim to maintain her slim figure. --> need
As she places importance in image, she will change her hairstyle once in a while to look different. --> appreciation
Socio-pleasure
She loves meeting up with friends to keep in touch with them. Her sociable nature often makes her the centre of attention. --> appreciation
She is trendy and loves dolling up herself to look good. By doing so it gives her self-confidence. --> need
Psycho-pleasure
Stress if part and parcel of a student. Thus she need to balance her life with her hobbies such as shopping, swimming, singing, watching TV and reading, etc. --> need
Ideo-pleasure
Miko is someone who dares to try out new things and experiment with fashion to make something that is of her unique style. --> appreciation
She likes bright and warm colours to represent her bubbly personality.
As an aspiring successful career woman, she believes that hard work pays off. --> need
Miko is a free-thinker. She holds her own set of beliefs, which is that females should depend on themselves to carve out a bright future. --> need
She has a dream, which is to be her own boss in future. --> appreciation
Physio: Maintaining figure; relaxation.
Socio: Companionship; socialise with friends; self-confidence.
Psycho: Stres-relief.
Ideo: Daring; independent; knows what she wants.
Product benefits specification
The perfect phone for Miko will be...
Samsung SGH-E500
This phone is specially designed for the new-age ladies. A clamshell phone with unique colours such as shades of mocha, dark beige, sandy gold-brown and white. Such cool colours will be what Miko is looking for, a functional phone and a splendid fashion icon.
The outside screen acts as a personal compact mirror for quick lipstick check-ups. This is most suitable for Miko as she is very image-conscious.
The phone also has a 1.3 Megapixel Camera (Flash, 4x Digital Zoom) and Music Player: MP3/AAC/AAC+, thus fulfilling Miko's love for music and taking pictures.
What is most interesting is that the phone has femme-based applications. There are beauty tools (including Makeover Kit and Kid Predictor), and Woman’s Life (Fragrance Type, Bio-Rhythm, Height & Weight Ratio, Calories, Pink Schedule and Shopping Life) for all the checks and balances that keep mind, body and soul intact.
Not to mention that the phone has 6 hours talktime for her to chat as long as she wish.
Other specifications
• Tri-band (900/1800/1900 MHz)
• GPRS Class 10 / EDGE
• Main screen: 262144 Color TFT Screen(176x220)
• Sub screen: 65536 Color OLED Screen (80x64)
• Video Recording(5x Zoom) / Messaging
• User Memory : 80MB
• Bluetooth support
• 64 Poly Ringtones
• Speaker Phone
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